Wishless is free to use. We make money when you buy something through a link on this site.
What that means in practice
When you click through to a shop from a list, we may route you through an affiliate network. If you then buy, the shop pays us a commission. The price you pay is exactly the same — the commission comes out of the shop's margin, not your wallet.
What it does not mean
- We do not change the order of items in someone's list to favour a paying shop. Lists are ordered by their owner.
- We do not hide items from shops that pay us nothing. Roughly half the catalogue is not monetised at all, and it is shown identically.
- Gift suggestions are selected by our own code on budget, availability and what is still unreserved — not on commission rate.
Where you will see this
A short disclosure line appears on every public list page, in the gift view, on suggestion cards, and in the footer of every email that contains a shop link.
If you run a shop or an affiliate network
The mechanics behind this page — where a shop's product appears inside Wishless, how each outgoing click is attributed, and what we ask of a partner programme — are on the Partners page.
Who earns the commission
The commissions described on this page are earned by STELLIO LTD, the operator of Wishless.ai. Postal address: 41 DEVONSHIRE STREET, W1G 7AJ, LONDON, United Kingdom. Contact: privacy@wishless.ai. Full details are on the Imprint page.