Wishless
Para tiendas y redes de afiliación

A wishlist is a list of things someone has already decided they want.

Esta página solo existe en inglés. La interfaz que la rodea sigue tu idioma.

This page is for the person who decides whether Wishless joins a shop’s affiliate programme, and for the partner manager who decides whether to take us on as a publisher. It says where your product appears inside the product, how every outgoing click is attributed, what our crawler does and does not do, and how to switch it off from your own side, with a mailbox at the shop’s domain itself.

The demand

Every item here sits in somebody’s list, not in a feed

We publish no visitor, click or conversion figures on this page. Where a number would have been persuasive, here is the mechanism instead — and you can check every part of it.

Somebody put it in a list

A page of yours becomes an item when it ends up in somebody’s list — most often as a link a person pasted, sometimes as a page we read for them from what they described, sometimes as a row from a small catalogue we curate by hand. Whichever way it arrives, that page was read by our server, never taken from a feed: we take no product feeds, and the merchant’s own page is the only source of data about the product. A position with no link at all — a wish still to be found, or a cash fund — has no button and sends you nothing.

It can carry a date

A list carries an occasion, and the owner can put a calendar date on it — a birthday, a wedding, a baby shower, a housewarming. When there is one, it is not inferred from behaviour: the owner typed it, because the list exists to be handed to friends before that day.

Somebody else pays

A list is made to be handed to other people. The page a friend opens is a different surface from the owner’s own editor, and the two are counted apart in our log. The friend arrives knowing who the gift is for, which of the items are still free, and often with a budget and a date. That is the whole difference between this traffic and browsing.

Where you appear

One page, read once, and shown in 6 places.

Each one is a surface in our own click log. The word under every end of the ribbon is the literal value that click writes into that log.

One product page of yours
read once, then re-checked for price

Title, image, description and price, taken from the page a person pasted. The photo is then served from our own domain through /img/p/{product}, so your CDN is never hotlinked.

The owner’s editor The person who saved the item checks it again and follows the link back to you. list_item
The shared list A friend opens the link, sees your photo and your price, and leaves for your page. giver_item
A Concierge pick Shown after our own code filtered on budget, stock and what is already reserved. concierge
A Starter list A first list, built from a curated seed catalogue so the screen is not empty. starter
A reminder A mail 14, 7, 3 or 1 day before a date in the giver’s address book, or when the price drops on an item somebody saved. reminder
An alternative Offered when the item goes out of stock, and always labelled as a replacement. alternative
Attribution

The affiliate route is chosen at click time

Nothing a person shares carries an affiliate link. A shared list is /w/{slug}; the button inside it is /out/{item} on our domain, and the decision to route through a network is taken inside that redirect, from our record of your shop as it stands at that moment.

sid

The item’s click id, minted when the item was created and unchanged for the rest of its life. Of the four, this is the one that travels to you.

s1

The surface it was clicked from: one of the words above, exactly as they are spelled there.

s2

The occasion the list was made for, as one of birthday, wedding, baby, holiday, graduation, housewarming. A list made without one records as general, which is the value we see most.

s3

The list itself, so clicks from one shared link stay countable as one link.

The crawler

What you will see in your own log

One page, once, because a person asked for it — and then that same page again now and then, to see whether the price moved.

The switch

You can switch us off yourself

Not a request we promise to consider. A switch that works today, on your side of the table.

Reach

How a list finds more people

No coefficient, no funnel chart. Four things the product does, each of which you can see for yourself.

  • One list is opened by many people That is what a list is for. The owner sends one link to everybody invited, and every one of them lands on the same page with your product on it.
  • Occasions bring the same people back A date in someone’s address book, once it points at a shared list, brings a mail 14, 7, 3 or 1 day before it — the windows that reader keeps. The same friends come back on a fixed schedule, not when an ad catches them.
  • Adding your page takes one step A bookmarklet on the visitor’s bookmarks bar hands the page they are looking at to a tab of ours, already read and one click from a list — your own tab is never closed.
  • Only public lists are ever indexed An unlisted list is private content that happens to have a link. It is never in our sitemap and never in the index — one predicate decides that in all four places it matters.
Markets

8 interface languages, 9 markets

Which country programmes you would need to open for us, and in what language the person on the other end is reading.

The ask

What we need from you, and what we will not claim

Check us before you answer

Three pages that are live right now, and one address that is already printed on our legal pages.